Topics
How long does it take to prepare a customer audience?
We deliver custom audiences within one working day.
Related questions
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.
Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
How does Digiseg audience data fall outside of GDPR regulations?
Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data
Can I integrate Digiseg audiences with my DMP/CDP?
Yes. You can see our audience API here.
If you are a publisher, Digiseg also offers a real-time audience API with response times less than 1 ms. This product designed to work with seller-defined-audiences either from the adserver or in prebid for open auction monetization.