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How does Digiseg ensure the location of IP adresses are accurate?

Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.

Related questions

Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.

Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.

No, but Digiseg segments all other types of inventory like Audio, In-gaming, Display, Video, In-app, CTV including Netflix and many more.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.

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