How does Digiseg audience data fall outside of GDPR regulations?
Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data
How does Digiseg collect the IP addresses?
Digiseg does not collect IP addresses. We mathematically generate them. You can read more about our methodology here: How Digiseg Build Audience Data