Topics
How can I request a custom audience?
Just contact us at support@digiseg.io with your brief and we will prepare an audience. It usually takes one business day.
Related questions
How does Digiseg audience data fall outside of GDPR regulations?
Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data
Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
How long does it take to prepare a customer audience?
We deliver custom audiences within one working day.
How long does it take to get a custom audience?
We love custom audiences and usually we make them within a day. Send a campaign brief to us on support@digiseg.io. If you have a tight deadline or any additional questions, please let us know and we be happy to help you.
Can we target households with children of different age using Digiseg data?
Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.