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Does Digiseg provide occupation and industry vertical data?

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Related questions

Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.

Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.

Our audience experts can help create a custom audience. Send a campaign brief to support@digiseg.io. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.

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