Can we use Digiseg to profile conversions?
Yes. We can provide both a pixel and a click url that can be used to profile any event: purchases, signups, downloads etc. Reporting is dependent on the frequency of the event being profiled.
Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
When using Digiseg data, the reach estimated in my DSP is massive. Is this normal?
Yes. Digiseg audience data has unrivaled reach. Digiseg segments 70% of all digital impressions in your market. Our reach is substantially lager than any other data provider.
Do we need a direct contract with Digiseg to use Digiseg audiences?
No, you don’t need to enter a contract to use Digiseg Audience Data. You can find us in most DSP data marketplaces. If Digiseg does not have a direct integration to your DSP you can always order a custom audience served as a Deal-ID.
What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at firstname.lastname@example.org with your brief and we will prepare an audience. Delivery is usually within one working day.