Topics
Can we use Digiseg to profile conversions?
Yes. We can provide both a pixel and a click url that can be used to profile any event: purchases, signups, downloads etc. Reporting is dependent on the frequency of the event being profiled.
Related questions
Is Digiseg available in Google or Adobe Analytics?
You can use Digiseg in Adobe and Google Analytics through our Audience API. Contact support for more details: support@digiseg.io
Why can’t I see reach figures in Xandr Marketplace?
Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.
Does Digiseg provide occupation and industry vertical data?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
How does Digiseg collect the IP addresses?
Digiseg does not collect IP addresses. We mathematically generate them. You can read more about our methodology here: How Digiseg Build Audience Data
Can I access Digiseg data in DV360?
Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.