Can we use Digiseg to profile conversions?
Yes. We can provide both a pixel and a click url that can be used to profile any event: purchases, signups, downloads etc. Reporting is dependent on the frequency of the event being profiled.
No, you don’t need to enter a contract to use Digiseg Audience Data. You can find us in most DSP data marketplaces. If Digiseg does not have a direct integration to your DSP you can always order a custom audience served as a Deal-ID.
IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory. To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.