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Can we target households with children of different age using Digiseg data?

Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.

Related questions

On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Our audience experts can help create a custom audience. Send a campaign brief to support@digiseg.io. The service is free of charge and the pricing is the same as standard segments. We usually deliver a custom segment in one working day.

This is a list of our primary data sources: National Statistical Offices.

Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.

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