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Can we reach business owners, decision-makers and C-level positions using Digiseg data?

If you use Digiseg B2B audiences together with a CPC or CPA optimization you can achieve solid and scalable results when targeting specific functions, industries or verticals. It is our experience that B2B campaigns succeed with Digiseg audience data because of the focus on business internet usage.

Related questions

Digiseg’s measurement tool can help you create an audience profile for a landing page or, for example, a conversion event. This profile is easily turned into a custom audience that you can use in programmatic campaigns to drive the right kind of users to that same landing page. Because it contains no personal data, our data cannot provide direct attribution in the same way that cookie- or ID-based solutions can.

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.

Digiseg uses a selection of commercially available probabilistic geo-position vendors and compares their results. When the different geo position vendors’ results agree that an IP belongs to a specific neighborhood, we make the connection and add neighborhood characteristics to the IP. Digiseg is not trying to match IPs to exact households. Our geolocation only places the IP in a neighborhood of a minimum of 100 households.

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