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Can we reach business owners, decision-makers and C-level positions using Digiseg data?
If you use Digiseg B2B audiences together with a CPC or CPA optimization you can achieve solid and scalable results when targeting specific functions, industries or verticals. It is our experience that B2B campaigns succeed with Digiseg audience data because of the focus on business internet usage.
Related questions
Can you join a call with my Client to explain how Digiseg works?
Absolutely! We would love to help you and your client. Please contact support@digiseg.io and we can arrange to join your meeting.
Can we target households with children of different age using Digiseg data?
Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.
Is Digiseg available in Google or Adobe Analytics?
You can use Digiseg in Adobe and Google Analytics through our Audience API. Contact support for more details: support@digiseg.io
Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.