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Can we reach business owners, decision-makers and C-level positions using Digiseg data?

If you use Digiseg B2B audiences together with a CPC or CPA optimization you can achieve solid and scalable results when targeting specific functions, industries or verticals. It is our experience that B2B campaigns succeed with Digiseg audience data because of the focus on business internet usage.

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Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.

Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.

Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.

Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data

We love custom audiences and usually we make them within a day. Send a campaign brief to us on support@digiseg.io. If you have a tight deadline or any additional questions, please let us know and we be happy to help you.

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