Can we reach business owners, decision-makers and C-level positions using Digiseg data?
If you use Digiseg B2B audiences together with a CPC or CPA optimization you can achieve solid and scalable results when targeting specific functions, industries or verticals. It is our experience that B2B campaigns succeed with Digiseg audience data because of the focus on business internet usage.
Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at firstname.lastname@example.org
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.