Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact firstname.lastname@example.org.
Can Digiseg be used to segment CTV?
Yes, Digiseg segments CTV as well as in-app, audio and in-game—any event that carries an IP address.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
Does Digiseg provide custom audiences?
Yes we do. For a custom audience, contact us at email@example.com with your brief and we will prepare an audience. Delivery is usually within one working day.