Our audience experts are available to help with any segmenting challenges. We have run thousands of campaigns since our founding and have experience with a broad set of cases. Get in touch support@digiseg.io. We can help craft the perfect audience for your campaign.

Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.

Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.

We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io

Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.

Xandr’s Data Marketplace uses cookies to measure reach of audiences, but as Digiseg is cookie free, all Digiseg audiences are displayed without reach numbers. But rest assured, there is reach behind the audiences. Digiseg segments more than 500.000 bid requests per second in Xandr. We are probably the largest data provider in Xandr, based on segmented impressions.