Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.
On average Digiseg recognize 70% of all digital events. Mobile device traffic on wifi is recognized but mobile device traffic using cellular data 3g, 4g, and 5g is filtered out . Cellular traffic makes up a part of the 30% that Digiseg does not segment. Cellular traffic is often used when users are on the move or in transit and their geolocation says nothing about their own neighborhood or their household characteristics.