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What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
Related questions
How to implement Digiseg click URL pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our click URL in your campaign and provide any additional assistance necessary.
Is it possible to target business verticals/industries?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Digiseg’s business audiences combined with CPC or CPA optimization can be very effective.
How to implement Digiseg tracking pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our pixels in your campaign and provide any additional assistance necessary.
Does Digiseg provide occupation and industry vertical data?
We do not segment businesses by vertical. However, we do have extensive experience with B2B campaigns, so contact our audience experts if you have a specific request. You can contact us at support@digiseg.io
Can I combine business audiences with household characteristics?
It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.