IP addresses are considered personal only when they are linked to individuals or households. However, when IPs cannot be linked to a person or household they are not personal and therefore not within the scope of privacy legislation like GDPR or CCPA. Digiseg Audience Data is produced without the use of personal data. Digiseg’s IP addresses are mathematically derived. They are not collected from digital events. They are simply a list of possible IPs for a given territory.  To see more on how Digiseg produces audience data please visit: How Digiseg Build Audience Data.

Digiseg covers more than 45 markets around the world, including the US and Europe. To see the full list of countries and audiences click here: Audiences List.

Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.

Digiseg’s measurement tool can help you create an audience profile for a landing page or, for example, a conversion event. This profile is easily turned into a custom audience that you can use in programmatic campaigns to drive the right kind of users to that same landing page. Because it contains no personal data, our data cannot provide direct attribution in the same way that cookie- or ID-based solutions can.

No, you don’t need to enter a contract to use Digiseg Audience Data. You can find us in most DSP data marketplaces. If Digiseg does not have a direct integration to your DSP you can always order a custom audience served as a Deal-ID.