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When using Digiseg data, the reach estimated in my DSP is massive. Is this normal?
Yes. Digiseg audience data has unrivaled reach. Digiseg segments 70% of all digital impressions in your market. Our reach is substantially lager than any other data provider.
Related questions
Is Digiseg available in Google or Adobe Analytics?
You can use Digiseg in Adobe and Google Analytics through our Audience API. Contact support for more details: support@digiseg.io
What statistics office do you use in my country? / What sources do you use for household data? / Where is your data from?
This is a list of our primary data sources: National Statistical Offices.
Is Digiseg data better suited for any specific advertiser verticals?
Digiseg data is based on household characteristics which are an excellent proxy for “needs” and it can be used for a broad range of verticals. Popular verticals are Finance, Automotive, FMCG/CPG, Publishing, Insurance, Telecommunication, Gaming, and Health.
Why is there no reach behind Digiseg audiences in DV360 Marketplace?
Digiseg has a deprecated integration through AudienceRate and some of these ghost audiences are still visible in the UI but they are empty and useless. If you would like to use Digiseg in DV360, please contact support@digiseg.io and order your custom audience. Your segment will usually be available within a day.
Can Digiseg be used to profile users who acheive a certain video completion rate?
Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.