Topics
Can we reach business owners, decision-makers and C-level positions using Digiseg data?
If you use Digiseg B2B audiences together with a CPC or CPA optimization you can achieve solid and scalable results when targeting specific functions, industries or verticals. It is our experience that B2B campaigns succeed with Digiseg audience data because of the focus on business internet usage.
Related questions
What is the difference between Segment Reach and In-Target Reach in your Audience Builder?
In Digiseg we segment neighborhoods, an approach that by nature is probabilistic. When you select an audience in our Audience Builder, some users will have the right characteristics while others may fall outside of your targeting criteria. That’s why we display the accuracy of your selected audience in two columns: In-Target Reach and Excess. In-Target Reach represents the number of users who fall within your specified audience criteria, while Excess represents the number of users who don’t. Together, these two columns make up the Total Segment Reach.
How to implement Digiseg tracking pixel with my creative?
Correct implementation can vary by platform. Contact support and they will send you a guide to including our pixels in your campaign and provide any additional assistance necessary.
How does Digiseg audience data fall outside of GDPR regulations?
Digiseg audience data contains no personal data elements or PII and tracks no individuals. Because we do not use any personal data, our solution falls outside the scope of GDPR. We use civic sources like building-, car-, tax-, and education-register data alongside census data on neighborhoods with a minimum of 100 households. You can read more about our methodology here: How Digiseg Build Audience Data
How do I find segments for a specific geo in Xandr – for example, California or Germany?
Digiseg offers the same 200 segments in all markets. You activate the audience in Xandr and set up standard Geo-targeting in the line item.
How does Digiseg collect the IP addresses?
Digiseg does not collect IP addresses. We mathematically generate them. You can read more about our methodology here: How Digiseg Build Audience Data