Our segmentation methodology is based on neighborhoods, which means we do not segment data by age or gender. However, we have found that stereotypical targeting, such as using gender, is mostly only useful in certain cases for high-involvement products. When it comes to age, the closest we can get is segmenting users based on “lifecycle”. These audiences differentiate internet users into groups ranging from “Young couples and singles” to “Pensioners”. This approach allows us to offer effective targeting options based on lifestyle and behavioral patterns rather than just demographics.

Yes we do. For a custom audience, contact us at support@digiseg.io with your brief and we will prepare an audience. Delivery is usually within one working day.

It is possible in certain platforms, Adform for example. For combining audiences, contact support@digiseg.io.

Yes, you can! Just contact support@digiseg.io and request a custom audience. No ramp-up time and usually available same day. Read more about the Display & Video 360 platform here.

Yes. We can provide a pixel or a click url that can be attached to a completion event for a video and use it to create a profile of your most engaged viewers. Contact us to get a profile pixel.