Digiseg in Xandr

Xandr is the only open, end-to-end platform for scaled and sophisticated campaigns across screens that solves the greatest challenges for buyers and sellers alike.

Target where buying decisions are made: the household.

Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc

Cross-channel

CTV, audio, mobile web, in-app

Scale

Recognize up to 80% of all impressions

Adressability

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Got reach?

Digiseg data is real-time in Xandr so you will not see avails in the UI. Get the latest avails figures for our audiences here.

Get started with Digiseg

Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.

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