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Why Digiseg

Traditional audience segmentation is a challenge. Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data does not scale.

Digiseg is the solution

Scalable, stable audience data using a highly predictive identifier… the household.

Digiseg segments entire countries into neighborhoods with a minimum of 100–500 households, then layers on data about income, life stage, car ownership, and more.

Tracking free: No cookies. No UIDs. No MAIDs.

map with household data information

Advantages of Digiseg Audiences

Scale

Recognize up to 80% of all impressions

Cross-channel

CTV, audio, mobile web, in-app

Segment anonymous audiences​

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Audience discovery for the post-cookie world.

Profile your most valuable events: sales, registrations, downloads. Then target those profiles using the same taxonomy. Or measure your campaigns: who is exposed, who is clicking. Optimize campaign performance and deliver reporting that has an impact.

Measure. Target. Optmize.

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