B2B / Accounting software homes in on ideal audiences resulting in leads at a lower cost

Campaign Goal Raise awareness of a new accounting software for SMEs and encourage sign-ups for a free-trial offer. The Challenge All branding campaigns require scale, which posed challenges for this client and campaign. Achieving scale requires broad targeting criteria — e.g. using keywords such as “accounting” or “corporate finance” — which would inevitably include a …

B2B / Accounting software homes in on ideal audiences resulting in leads at a lower cost Read More »