Digiseg in PubMatic
PubMatic is a sell-side platform that empowers publishers to maximize their ad revenue. PubMatic provides advanced tools for data-driven advertising and real-time bidding.
Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc
CTV, audio, mobile web, in-app
Recognize up to 80% of all impressions
Safari, Firefox & incognito Chrome
Truly private, no PII/personal data
Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.
Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for