Digiseg in MediaSmart

MediaSmart is a flexible, full-stack platform that enables data-driven mobile advertising with real-time insights. It empowers both advertisers and publishers to optimize their strategies and achieve unparalleled campaign performance.

Target where buying decisions are made: the household.

Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc

Cross-channel

CTV, audio, mobile web, in-app

Scale

Recognize up to 80% of all impressions

Adressability

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Get started with Digiseg

Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.

Digiseg in MediaSmart

Target where buying decisions are made: the household.

Cross-channel

Scale

Adressability

Tracking-free

Get started with Digiseg

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