Digiseg in MediaSmart
Target where buying decisions are made: the household.
Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc
Get started with Digiseg
Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.