Digiseg in MediaSmart
MediaSmart is a flexible, full-stack platform that enables data-driven mobile advertising with real-time insights. It empowers both advertisers and publishers to optimize their strategies and achieve unparalleled campaign performance.
Target where buying decisions are made: the household.
Digiseg data is based on the primary consumer decision-making unit – the household.
Real world signals like income, education and children in the household, are solid proxies for “need” and can segment individuals in all verticals: FMCG/CPG, auto, travel, finance etc
Scale
Recognize up to 80% of all impressions
Cross-channel
CTV, audio, mobile web, in-app
Adressability
Safari, Firefox & incognito Chrome
Tracking-free
Truly private, no PII/personal data
Get started with Digiseg
Learn more and find out how easy it is to get started by talking to one of our audience & integration experts.
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