Søren H. Dinesen sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era.
In this conversation, Søren assesses the industry’s current efforts to prepare for cookie deprecation, and urges for more effort to be made to develop more privacy-centric solutions instead of identity-based alternatives.
The discussion covers:
• The post-cookie solutions that have emerged so far and their effectiveness
• How aligned the industry is to the principle of privacy and its accompanying legislation
• The value of tracking-free solutions, and why the industry should consider them