Søren H. Dinesen joins ExchangeWire’s John Still for this episode of TraderTalk TV. At the whiteboard. They talk through the issues that currently facing publishers. In this session:
- The challenges that the pivot away from third-party cookies has created for publishers
- Some of the solutions that publishers have been trialling (differentiating between tracked and untracked impressions)
- The effectiveness and potential ROI of some leading solutions