Get to know the people behind Digiseg—innovators, strategists, and problem-solvers who drive our success. In this series, we introduce the team members making an impact in ad tech.
Søren H. Dinesen: The Joyful Agitator
Søren, Digiseg’s co-founder and CEO, is a true original, and we’re not the only ones who think so. As you just read, he was recently nominated by Exhangewire for the Ad Tech Personality of the Year, which celebrates key industry leaders making waves.
Making waves. That describes Søren to a T.
Søren is Joyful
Søren is living his best life, blending his love for advertising, entrepreneurship, and technology into one job. Sure, “loving” advertising may sound a bit nerdy, but for Søren, it’s a means to an end. Advertising is essential for building brands, growing companies, and creating jobs. And when companies grow stronger, so do the communities they serve.
Advertising also gives companies a platform to advocate for their values. Whether it’s promoting sustainability or embracing diversity, ads have the power to make a statement and inspire change. Søren has a deep seeded passion for consumer privacy, and it’s his main message to the industry. In fact, Digiseg was built on the belief that honoring privacy is the key to building a brand people trust.
Søren is an Agitator
When it comes to advocating for privacy, subtlety isn’t Søren’s style. He’s the type to leave buttons that say “Stop pissing on people’s privacy” on urinals at conferences or hand out condoms with pleas for privacy. Sure, a condom at a trade booth might throw you off if you were expecting someone to hand you a pen or a magnet, but Søren would rather shock you into thinking about privacy now than see you lose customer trust over shady tracking practices later.
His message is simple but urgent: any short-term wins from sneaky tracking tactics will backfire when customers (and regulators) catch on. Whether it’s user identity graphs or data clean rooms, if users don’t know they’re being tracked, it’s wrong. And Søren isn’t afraid to call out the industry on it.
Søren is a Joyful Agitator
Why do we call Søren a “joyful agitator”? Because he’s uncovered a powerful truth he’s keen to share with advertisers everywhere: ditch the tracking and watch your ads perform better than ever.
When advertising shifts focus away from tracking individual users and onto targeting based on neighborhood characteristics everything changes. People notice the ads, brands build stronger funnels, and conversions increase. Why? Because targeting households or neighborhoods validates the need for your product more effectively than guessing based on flawed third-party data.
Søren’s philosophy is straightforward: focus on where your potential customers live, work and play, not on who you think they are. Want to sell baby products? Target neighborhoods full of young families, not just women who may or may not be moms based on questionable third-party data. It works, and the results speak for themselves.
And that’s why Søren is the joyful agitator. You might be a bit surprised by his conference swag, but once you try Digiseg, you’ll be overjoyed with the results — and you’ll never have to worry about annoying customers or regulators.
Søren Dinesen isn’t just shaking things up in the ad tech world, he’s showing us all a future where brands can thrive without compromising consumer trust.
If you’re ready to embrace advertising that respects privacy and drives results, it’s time to rethink how you target your audience. With Digiseg’s innovative, privacy-first approach your brand can avoid regulatory headaches while tapping into a smarter, more effective way to reach the right consumers.