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Measurement on the Anonymised Web: IAB Programmatic 2021

The cookie is going away which means the future of measurement looks great. See how advertisers can be free not just of the cookie but of the weary panel method of audience measurement.
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Published November 23, 2021

Measurement on the Anonymised Web: IAB Programmatic 2021

What will measurement look like once the 3rd party cookie disappears? Our CEO, Søren Dinesen, was at IAB’s Programmatic 2021 conference in Copenhagen to present a way forward. The cookie-free future unlocks the possibility of a substantially more robust method than panels— the way audiences have been quantified since… well… since forever. See what he has to say here.

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Stay up-to-date on the privacy future. Inspirational case studies, best performing audiences & the latest on tracking-free advertising.
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