Digiseg Joins Hawk Infinity to Scale Tracking-Free Advertising Solutions

Published June 30, 2025

We’re proud to announce that Digiseg has joined Hawk Infinity, a permanent home for outstanding, founder-led companies with long-term ambitions and integrity at their core.

This partnership is a major step forward in Digiseg’s mission: building a future where privacy and performance are not at odds, and where effective targeting and measurement work without tracking individuals.

“Digiseg is exactly the kind of company we look for: a lean, founder-led enterprise with a disruptive technology and a sharp, international team that has truly connected the dots,” said Johan B. Michelsen, Founder and Partner at Hawk Infinity. “They’re riding the privacy wave at just the right moment—meeting the growing demand for targeting and measurement that works without tracking. We believe Digiseg is perfectly positioned to scale in a digital market that’s only becoming more complex—and we’re thrilled to be part of that journey.”

With Hawk’s support, we’re doubling down on our vision: expanding into new markets, enhancing our connected TV offering, and accelerating development of our privacy-first measurement and targeting solutions. What doesn’t change is our independence. Digiseg will continue to operate under the same team, with the same values, and with even more momentum.

“Both Hawk and Digiseg disrupt by design — and independence is the foundation for us both,” said Søren H. Dinesen, CEO of Digiseg. “By joining Hawk Infinity, we’ve found a forever home where we can grow, challenge the status quo, and remain true to our mission. We’re proud to stand alongside other simply outstanding companies that thrive in this long-term, integrity-driven environment.”

This partnership is also a vote of confidence in our customers and partners — those who chose a tracking-free model when others didn’t. You’ve made this journey possible, and we look forward to building the future together.

The best is yet to come.

For more about Hawk Infinity, visit hawkinfinity.com

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