Audience Measurement: The Who Behind The What Explainer

Published September 25, 2025

Still measuring clicks and conversions but still feeling like you’re working in the dark? If you measure outcomes without measuring audiences, you’re only seeing half the picture.
Audience measurement is the critical, yet frequently overlooked foundation of digital advertising. Watch this explainer to learn why understanding the “who” is the key to smarter planning, continuous optimization, and achieving real business impact.

Let us explain… (with a little help from our robot friends)
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