News

Campaign performance can be deceptive.We treat metrics like proof — a high CTR, a low CPA, end of story. But metrics don’t show growth —

Meet your new media strategist, powered by your own data. You’ve measured who saw your campaign. Now what? As part of our Fall 2025 release,

Still measuring clicks and conversions but still feeling like you’re working in the dark? If you measure outcomes without measuring audiences, you’re only seeing half

One of the most important conversations in programmatic advertising right now isn’t about AI writing your ad copy or designing your creative—it’s about whether AI

We’re proud to announce that Digiseg has joined Hawk Infinity, a permanent home for outstanding, founder-led companies with long-term ambitions and integrity at their core.

The Meaning of Measurement in Digital Advertising Measurement is one of the defining features of digital advertising. If we deliver it, we can measure it.

In this series, we’ve explored audience measurement, performance metrics, engagement signals, business impact and brand health—each helping marketers understand how campaigns are delivered, interacted with,

Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out

We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like