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In our previous posts, we explored audience measurement—ensuring ads reach the right people—followed by performance metrics, which track clicks, conversions, and attribution. Most recently, we

In our previous posts, we explored audience measurement—ensuring your ads reach the right people—and performance metrics, which track clicks, conversions, and attribution. But measuring success

In our last post, “Audience Measurement – Are Your Ads Reaching the Right People?”, we explored the often-overlooked challenge of measuring who sees your ads.

What Does Measurement Really Mean? Measurement in digital advertising is often misunderstood. Many equate it with attribution—identifying which touchpoints led to conversions—but in reality, it’s

The Evolution of tracking For years, online advertising operated like a digital stakeout. Every click, scroll, and purchase was logged, repackaged, and sold. The industry

Google’s IP Targeting Refresh After years of telling advertisers that the use of IP addresses for targeting were off limits, Google had a change of

This holiday season, we’re bringing back a gift that truly gives back. To celebrate the end of the year, Digiseg is carbon offsetting through the

We are beyond proud to announce that Digiseg won the Grand Prix at The Wires 2024 by ExchangeWire! This prestigious recognition, selected by a panel

We are thrilled to share that Digiseg has been awarded Best Use of Measurement at The Wires 2024! Among a highly competitive field of eight