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Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.

Digiseg Insights Platform Media Strategy AI – Explainer

October 7, 2025

Meet your new media strategist, powered by your own data. You’ve measured who saw your campaign. Now what? As part of our Fall 2025 release,

Audience Measurement: The Who Behind The What Explainer

September 25, 2025

Still measuring clicks and conversions but still feeling like you’re working in the dark? If you measure outcomes without measuring audiences, you’re only seeing half

Agentic AI Is Re-Wiring Programmatic. Here’s How to Feed It the Right Signals

September 11, 2025

One of the most important conversations in programmatic advertising right now isn’t about AI writing your ad copy or designing your creative—it’s about whether AI

Digiseg Joins Hawk Infinity to Scale Tracking-Free Advertising Solutions

June 30, 2025

We’re proud to announce that Digiseg has joined Hawk Infinity, a permanent home for outstanding, founder-led companies with long-term ambitions and integrity at their core.

The Who Behind the What: Audience Measurement

May 13, 2025

The Meaning of Measurement in Digital Advertising Measurement is one of the defining features of digital advertising. If we deliver it, we can measure it.

Competitive Insights: Measuring How You Compare

April 29, 2025

In this series, we’ve explored audience measurement, performance metrics, engagement signals, business impact and brand health—each helping marketers understand how campaigns are delivered, interacted with,

How SPO Could Be Blocking Your Best Audiences

April 22, 2025

Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out

Pivot Your Data Pinpoint What’s Working

April 15, 2025

We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like

Tariffs, Tight Wallets & Wasted Impressions: A Playbook for Surviving Economic Uncertainty

April 10, 2025

And just like that we find ourselves in the middle of a destructive trade war, something the world hasn’t witnessed since the Smoot-Hawley Tariff Act

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