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The Who Behind the What: Audience Measurement

May 13, 2025

The Meaning of Measurement in Digital Advertising Measurement is one of the defining features of digital advertising. If we deliver it, we can measure it.

Competitive Insights: Measuring How You Compare

April 29, 2025

In this series, we’ve explored audience measurement, performance metrics, engagement signals, business impact and brand health—each helping marketers understand how campaigns are delivered, interacted with,

How SPO Could Be Blocking Your Best Audiences

April 22, 2025

Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out

Pivot Your Data Pinpoint What’s Working

April 15, 2025

We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like

Tariffs, Tight Wallets & Wasted Impressions: A Playbook for Surviving Economic Uncertainty

April 10, 2025

And just like that we find ourselves in the middle of a destructive trade war, something the world hasn’t witnessed since the Smoot-Hawley Tariff Act

Andrew Furst on Audience Measurement

April 4, 2025

Our CCO, Andrew Furst, joined Ciarán O’Kane at the whiteboard for an episode of TraderTalk TV to talk about what’s missing in digital audience measurement—and

Brand Health: Measuring How Your Brand Is Perceived

March 27, 2025

In this series, we’ve covered audience measurement, performance metrics, engagement signals, and business impact—each helping marketers understand how campaigns are delivered, interacted with, and converted.

Engagement, Behavior & Attention: Measuring How Users Interact with Your Ads

March 25, 2025

In our previous posts, we explored audience measurement—ensuring your ads reach the right people—and performance metrics, which track clicks, conversions, and attribution. But measuring success

Business Impact: Measuring the Real Results

March 20, 2025

In our previous posts, we explored audience measurement—ensuring ads reach the right people—followed by performance metrics, which track clicks, conversions, and attribution. Most recently, we

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