Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.
Digiseg Insights Platform Media Strategy AI – Explainer
October 7, 2025
Meet your new media strategist, powered by your own data. You’ve measured who saw your campaign. Now what? As part of our Fall 2025 release,
Audience Measurement: The Who Behind The What Explainer
September 25, 2025
Still measuring clicks and conversions but still feeling like you’re working in the dark? If you measure outcomes without measuring audiences, you’re only seeing half
Agentic AI Is Re-Wiring Programmatic. Here’s How to Feed It the Right Signals
September 11, 2025
One of the most important conversations in programmatic advertising right now isn’t about AI writing your ad copy or designing your creative—it’s about whether AI
Digiseg Joins Hawk Infinity to Scale Tracking-Free Advertising Solutions
June 30, 2025
We’re proud to announce that Digiseg has joined Hawk Infinity, a permanent home for outstanding, founder-led companies with long-term ambitions and integrity at their core.
The Who Behind the What: Audience Measurement
May 13, 2025
The Meaning of Measurement in Digital Advertising Measurement is one of the defining features of digital advertising. If we deliver it, we can measure it.
Competitive Insights: Measuring How You Compare
April 29, 2025
In this series, we’ve explored audience measurement, performance metrics, engagement signals, business impact and brand health—each helping marketers understand how campaigns are delivered, interacted with,
How SPO Could Be Blocking Your Best Audiences
April 22, 2025
Are You Ignoring the Most Valuable Users on the Web? Advertisers are prioritizing Supply Path Optimization (SPO)—and for good reason. It reduces costs, cuts out
Pivot Your Data Pinpoint What’s Working
April 15, 2025
We’ve just launched a new pivot feature—designed to help you dig deeper into your data and understand what’s actually driving performance. Start with any segment—like
Tariffs, Tight Wallets & Wasted Impressions: A Playbook for Surviving Economic Uncertainty
April 10, 2025
And just like that we find ourselves in the middle of a destructive trade war, something the world hasn’t witnessed since the Smoot-Hawley Tariff Act
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