News

We’re excited to welcome Ulrik Krag Morell as our new CEO. Ulrik has been part of the Digiseg story since 2018 as Chairman of the

It’s awards season — and we’re pleased to share that Digiseg has been shortlisted across five categories in two of the industry’s most respected competitions.

Campaign performance can be deceptive.We treat metrics like proof — a high CTR, a low CPA, end of story. But metrics don’t show growth —

Understanding your visitors just got a lot easier. With Digiseg’s new Google Tag Manager template, you can place both impression and event profiling tags in

Meet your new media planning strategist, powered by your own audience data. You’ve measured who saw your campaign. Now what? As part of our Fall

This fall, we’re rolling out a release designed to make audience measurement more actionable and media planning a little bit easier. Highlights include: Media Strategy

Still measuring clicks and conversions but still feeling like you’re working in the dark? If you measure outcomes without measuring audiences, you’re only seeing half

One of the most important conversations in programmatic advertising right now isn’t about AI writing your ad copy or designing your creative—it’s about whether AI

Brand and performance campaigns have converged. They’re no longer separate tracks but part of the same strategy. What’s missing is a way to measure them