Audience Insights

Leave legacy measurement behind

Dynamic. Post-cookie. ID-free.

Discover the power of data-driven decisions. Transform your advertising campaigns and website interactions with real-time insights based on 12 core household characteristics, all without the need for personal data or cookies.

Measure Your Advertising

Is your campaign reaching the intended audience?

Digiseg’s Active Audience Report delivers an actionable profile with as little as 100k impressions. No waiting until a campaign is complete—know if you are reaching the target in hours. Easier, faster and more cost effective than a panel. Digiseg audiences are based on the entire population not just a sample.

Measure Your Websites

Profile your most valuable visitors and then target them.

Use real-world data to create actionable profiles of your most valuable events: registrations, purchases or leads. Digiseg’s Active Audience Report segments your audience based on people not behavior. It is an effective alternative to retargeting.

Download a sample report​

Want to see what Digiseg measurement looks like? 

What you can measure with Digiseg

CTV

Get a clear view of who was exposed to your campaign. Not a panel-based extrapolation, actual delivery.

Display & Video

Find out not just who is seeing your banners and who is watching your videos but who is interacting.

Website

Profile your visitors. Discover who completes your most valuable actions & then target them.

In-app

On both iOS and Android, see what audience your in-app ads is reaching.

Audio

From podcasts to streaming music, learn who is hearing your campaign.

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Active Audience Report

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Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for