With Digiseg’s Google Analytics integration you can enrich your GA reporting on acquisition and behavior with rich socio-demographic data. Specifically, you can analyze your site visitors based on the following criteria:
- Household Income
- Cars in the Household
- Home ownership
- Tech-level in Household
- Children in the Household
- Accommodation type
- Savings
- Lifecycle
- Education
- Neighborhood Type
- Livingspace M2
- Building Year
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