How we build our data

Digiseg maps digital advertising to household characteristics – at scale and free of cookies and personal data.

1. Calculate IPs

We mathematically produce all possible IP addresses in a given country. No data is collected.

2. Locate IPs

Digiseg uses probabilistic geo-position to link IP addresses to neighborhood charasteristics.

3. Create maps

We then match offline data from national statistics offices with digital geolocation, building small neighborhoods of 100-500 households that share similar statistical attributes.

4. Segment IPs

Once the households are located and bucketed into audiences, we throw away the location, leaving only IP addreses matched with household characteristics.

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