Digiseg maps digital advertising to household characteristics – at scale and free of cookies and personal data.
1. Calculate IPs
We mathematically produce all possible IP addresses in a given country. No data is collected.
2. Locate IPs
Digiseg uses probabilistic geo-position to link IP addresses to neighborhood characteristics.
3. Create maps
We then match offline data from national statistics offices with digital geolocation, building small neighborhoods with min. 100-500 households that share similar statistical attributes.
4. Segment IPs
Once the households are located and grouped into cohorts, we discard the location data, leaving only IP addresses matched with household characteristics.
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