Job Searching Site

Digiseg Use Cases

Job Searching Site

Drive success in B2B recruitment campaigns with Digiseg's precision targeting. Discover how targeting the relevant segment, leveraging editorial synergy and cost-effective CPA buying algorithms, helps optimize your marketing.

Purpose of Campaign

Increase the number of job offers that come through the site by attracting more companies with open positions to fill.

Context

A job-searching site is realizing that there are substantially more candidates visiting them in search of employment than there are available jobs.

To increase the number of job offers that are made through its platform, Digiseg can help by launching a B2B campaign targeting companies that are actively recruiting.

Audience

Large businesses (50+ employees) with open job positions to fill.

Targeting Strategy

Digiseg will suggest focusing on larger companies as they are comparatively hiring more compared to smaller companies and are the more likely to have open job reqs. Digiseg have an audience segment of businesses with more than 50 employees, which can be used in this case.
A key to success will be to identify the editorial synergy between the creative (i.e., “find candidates on our site”) and the target group. The campaign can with benefit utilize a CPA buying algorithm to identify the best channels and content at the lowest cost possible.

See the audience in our audience builder

Digiseg audience data is the most powerful additive for your marketing engine since behavioral cookie data. You can tap into the audiences listed below in with full reach.

Digiseg Use Cases