Purpose of Campaign

Drive qualified traffic to the windows & doors section of the website.

Context

Targeting a qualified audience is a tricky matter.
Most consumers living in an apartment house won’t purchase new windows or doors, as the building association tends to have rules that bar residents from replacing these. Renters, whether living in an apartment or house, will never make a large investment in something they can’t take with them. On top of that, people living in relatively new buildings have no need for replacements. The trick to a successful campaign hinged on targeting owners of houses of a certain age.

Audience

People in market for new windows and doors for their homes

Targeting Strategy

Digiseg will leverage key household characteristics for the home renovation clients. By segregating out renters, apartment dwellers and people living in new buildings, Digiseg is able to home in on owners of older houses, making it possible for the campaign to hit the right target group.