Purpose of Campaign
Target middle and upper-income households who need homeowners insurance for a new home, or who may be open to switching insurance providers.
Challenge
An insurance company wants to increase its homeowner insurance customer base by targeting consumers who either need homeowners insurance because they’re in the process of buying a new home, or were open to considering a new provider.
To drive media efficiency, the insurance company is keen to eliminate renters and apartment-house dwellers.
Audience
Custom audience based on desired household characteristics: own their homes, live in houses, and meet specific income thresholds.
Targeting Strategy
Digiseg audience data is ideal for reaching consumers based on their living accommodations. Digiseg’s data allow clients to zero in on consumers who own their homes, live in houses, and are in the top 60% of household wealth – making for the ideal target group for such a campaign.
