Digiseg Use Cases

City tourism

Digiseg's tailored campaign solution leverages data-driven insights to target the relevant audience segment. By ensuring your message resonates with lifestyles, you can harness the potential of precise audience targeting to drive interest and engagement in campaigns.

Purpose of Campaign

Encourage tourism to a European capital city.


A European capital city is keen to welcome European travelers and wants to launch a campaign that emphasize the pleasure and convenience of internal European travel, in the hopes of attracting a whole new group of tourists looking to get a break from their busy everyday life and go explore a new city.


Tech-savvy young people who are looking for shorter getaways

Targeting Strategy

Targeting younger people is a significant departure from past strategies, as this demographic is notoriously busier than the rest of the population, and is reluctant to go away for long-haul destinations. However, younger people, both singles and couples, have always been more adventurous, especially when it comes to travel – making them the right target group for such a campaign.
Additionally, tech-savvy people can book their trips online as well as research facts about the destination and activities on-site, giving them the confidence and interest they need to travel.

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