Children’s Entertainment: 21% Lift in Online Multiplayer Games Sold
Campaign Goal: Drive website traffic + sales of multiplayer games
Challenge:
Multiplayer online games were rapidly gaining in popularity as parents sought more entertainment opportunities for their kids cooped up at home.
This online game distributor wanted to focus its media spend on this emerging lucrative audience.
Audience: People who need to entertain children at home
Targeting Strategy:
Target neighborhoods with highest penetration of tech-savvy households with children.
Composition:
Children B,C + Tech level B,C + CPC algorithm to determine best performing target group
Results:
| Impressoins | Clicks | CTR | Lift in Game Sales |
|---|---|---|---|
| 6.2 million | 101.3K | 1.63% | 21% |
