Purpose of Campaign
Drive website traffic + sales of multiplayer games
Context
Multiplayer online games is rapidly gaining in popularity as the world is becoming more and more digitalization and parents are seeking more entertainment opportunities for their kids.
Online game distributors want to focus their media spend on this emerging lucrative audience, in efforts to increase sales and gain brand awareness and loyalty.
Audience
Families with children who are looking for new digital entertainment options to entertain the children at home
Targeting Strategy
To reach the correct audience, Digiseg will target neighborhoods with high penetration of tech-savvy households with children, as those two components makes for the best potential customers. Additionally, we will use CPC algorithms to identify the best performing target groups and intensify efforts on those households. By focusing on these groups, we aim to increase brand awareness, drive website traffic, and ultimately, increase sales. Alongside with this, Digiseg will recommend using CPC algorithms to determine the best performing target group and intensify efforts on those households.
To further support this campaign, Digiseg will recommend leveraging data and insights to optimize messaging and creative. By tailoring messages to specific demographics and interests, we can increase engagement and encourage conversion. This may include highlighting certain game features or benefits that are most likely to appeal to families with children.
