Vox Pop – The Shift Towards Cookieless Strategies

 

Søren H. Dinesen sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era.

In this conversation, Søren assesses the industry’s current efforts to prepare for cookie deprecation, and urges for more effort to be made to develop more privacy-centric solutions instead of identity-based alternatives.

The discussion covers:
• The post-cookie solutions that have emerged so far and their effectiveness

• How aligned the industry is to the principle of privacy and its accompanying legislation

• The value of tracking-free solutions, and why the industry should consider them

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