Podcast: Your Cookies are Expiring
Losing third party cookies will only be good for our industry. But what will take their place? There are new solutions out there but will they last? Our CEO, Søren Dinesen, and our CMO, Josh Mortensen joined Thomas Lytzen, Director of Ad Sales and Tech for one of Denmark’s biggest publishers, Ekstra Bladet, and ExchangeWire’s Lindsay Rowntree with a very different view of how the adtech industry will be impacted when the cookie’s expiration date arrives.

The TL;DR ➔ Do not accept all cookies

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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