The Issues Facing Publishers

Søren H. Dinesen  joins ExchangeWire’s John Still for this episode of TraderTalk TV. At the whiteboard. They talk through the issues that currently facing publishers. In this session:

  • The challenges that the pivot away from third-party cookies has created for publishers
  • Some of the solutions that publishers have been trialling (differentiating between tracked and untracked impressions)
  • The effectiveness and potential ROI of some leading solutions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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