The Good, the Bad and the Ugly of Eliminating Third Party Data
Let’s Admit It: Third-Party Targeting Wasn’t All That Great
Or consider people who are relatively new homebuyers. It’s human nature to visit a real estate site to see how other houses in your area are selling. This behavior doesn’t mean these consumers are about to buy another house, they’re simply seeking validation of the massive investment they just made.
Frankly, I’ve never been a fan of the kinds of marketing tactics third-party targeting requires. Competing on price devalues a brand. And it relies on tricks and ploys to create a sense of urgency — “buy now and get an additional 7% off,” or “better hurry, only 5 left in stock.” This is no way to build a sustainable brand.