Measurement on the Anonymised Web: IAB Programmatic 2021

What will measurement look like once the 3rd party cookie disappears? Our CEO, Søren Dinesen, was at IAB’s Programmatic 2021 conference in Copenhagen to present a way forward. The cookie-free future unlocks the possibility of a substantially more robust method than panels— the way audiences have been quantified since… well… since forever. See what he has to say here.