Best Performing Advertiser
Congratulations to Programmatic Lead at Vodafone Greece – Christina Michail for making the best possible use of Digiseg segments in “Wifi On-the-Go”, “Double Play”, and “Mobile Data and Calls” campaigns! The goal for all three campaigns was to achieve a CTR greater than 1.4% and to keep CPC lower than 0.7€ while maximizing conversions. With the help of Digiseg audiences, these figures were not just met but exceeded by:
– Achieving CTR’s respectively of 1.88%, 2.16%, and 3.94%
– Lowering CPC respectively to 0.15€, 0.13€ and 0.05€
– Increasing Conversion rates respectively by 3x, 2x, 2x
Incredible job Christina!
The Digiseg Performance Award Includes:
- Apple Airpods Pro
- €100 Celebration Voucher to take the team out for drinks
- Award Statuette
- Award Diploma
Could you be interested in participating?
Please reach out to our support with your Digiseg Audience Data case study. Please include at least one lower funnel and at least one upper funnel KPI.
/ Team Digiseg