Digiseg Data performs impressively across Europe
When it announced its new Audience Marketplace. The goal, of course, is to drive campaign results by helping brands get their messages in front of the right audiences. One of the more exciting features is the ability to track audience performance and CTR variables by audience-data source. Now agencies and marketers who purchase audience data through the marketplace and launch campaigns via Adform’s DSP can compare the performance of those audience data sources side-by-side.
Adform-verified engagement data is hugely beneficial to the entire industry. It helps agencies and marketers assess which sources deliver the most substantial results on a per campaign basis. More importantly, they can have full confidence in the numbers as they come straight from the horse’s mouth. There’s no spin involved.