News

Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.

Meet the Digiseg Team: Søren, CEO and Co-founder

October 23, 2024

Get to know the people behind Digiseg—innovators, strategists, and problem-solvers who drive our success. In this series, we introduce the team members making an impact

Meet our new Insights Platform

October 21, 2024

Get started with our Insights Platform. Our CTO, Kasper gives you a quick introduction to our platform.

The Data that Powers Digiseg Targeting & Measurement

September 24, 2024

Well before GDPR was enacted, Digiseg identified the challenges that third-party tracking cookies created for marketers and their agencies. Our founder, Søren H. Dinesen has

5 Myths About Cookie-Based Targeting

September 12, 2024

As marketers all over the world prepare for the demise of cookies, many fret over what will become of their ad campaigns. The worries stem

Google’s (Sort of) Nevermind

August 13, 2024

After literally four years of Google promising it will deprecate cookies in the Chrome browser “soon” the company finally said what many have long suspected:

Privacy Sandbox Is Not Working. What Are Your Alternatives?

July 5, 2024

Criteo just released some sobering news for publishers and advertisers who hoped that Google Privacy Sandbox would provide a viable alternative to third-party cookie targeting.

Intent vs. Demographics: Choose the Right Data for Your Campaign

June 27, 2024

The difference between success and, just “meh” in digital often comes down to data. While there are various types of data that can influence digital

Drive Engagement in the Post-Cookie World

March 28, 2024

Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they

Audience Measurement in the Post-Cookie World

March 20, 2024

The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies

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