Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Austria Austria
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1759562
Xandr 15264408
Google DV360 784984189
Reach
Households 2.2 M
People 4.7 M
Devices 14.2 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1759563
Xandr 15264409
Google DV360 784984126
Data
Households 810 K
People 1.7 M
Devices 5.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1759564
Xandr 15264415
Google DV360 784983769
Data
Households 657 K
People 1.4 M
Devices 4.1 M

Household Income

Austria Austria
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1759566
Xandr 15265321
Google DV360 784984147
Reach
Households 667 K
People 1.4 M
Devices 4.2 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1759573
Xandr 15265338
Google DV360 784984273
Reach
Households 819 K
People 1.7 M
Devices 5.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1759574
Xandr 15265363
Google DV360 784984324
Reach
Households 743 K
People 1.6 M
Devices 4.7 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1759575
Xandr 15265370
Google DV360 784984279
Reach
Households 857 K
People 1.8 M
Devices 5.4 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1759576
Xandr 15265387
Google DV360 784984327
Reach
Households 705 K
People 1.5 M
Devices 4.4 M

Cars in Household

Austria Austria
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1759559
Xandr 15264393
Google DV360 784984096
Reach
Households 1.5 M
People 3.1 M
Devices 9.4 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1759560
Xandr 15264406
Google DV360 784983766
Reach
Households 1.2 M
People 2.5 M
Devices 7.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1759561
Xandr 15264407
Google DV360 784984186
Reach
Households 1.1 M
People 2.4 M
Devices 7.1 M

Hometype

Austria Austria
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1759539
Xandr 15263661
Google DV360 786985593
Reach
Households 1.5 M
People 3.2 M
Devices 9.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1759541
Xandr 15263670
Google DV360 786985596
Reach
Households 2.3 M
People 4.8 M
Devices 14.4 M

Lifecycle

Austria Austria
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1759554
Xandr 15264383
Google DV360 784653929
Reach
Households 724 K
People 1.5 M
Devices 4.6 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1759555
Xandr 15264384
Google DV360 784983088
Reach
Households 762 K
People 1.6 M
Devices 4.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1759556
Xandr 15264385
Google DV360 784983922
Reach
Households 838 K
People 1.8 M
Devices 5.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1759557
Xandr 15264386
Google DV360 784654058
Reach
Households 686 K
People 1.4 M
Devices 4.3 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1759558
Xandr 15264391
Google DV360 784984120
Reach
Households 648 K
People 1.4 M
Devices 4.1 M

Home Ownership

Austria Austria
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1759579
Xandr 15265731
Google DV360 786986298
Reach
Households 2.2 M
People 4.7 M
Devices 14 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1759580
Xandr 15265730
Google DV360 784984240
Reach
Households 1.6 M
People 3.3 M
Devices 9.8 M

Education

Austria Austria
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1759565
Xandr 15264428
Google DV360 786986160
Reach
Households 1.2 M
People 2.5 M
Devices 7.4 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1759566
Xandr 15264429
Google DV360 784654064
Reach
Households 1.4 M
People 3 M
Devices 8.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1759567
Xandr 15264432
Google DV360 786986166
Reach
Households 1.2 M
People 2.6 M
Devices 7.7 M

Savings

Austria Austria
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1759551
Xandr 15264380
Google DV360 784983757
Reach
Households 1.9 M
People 3.9 M
Devices 11.8 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1759552
Xandr 15264381
Google DV360 784653923
Reach
Households 1.1 M
People 2.4 M
Devices 7.2 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1759553
Xandr 15264382
Google DV360 784983082
Reach
Households 800 K
People 1.7 M
Devices 5 M

Tech Level

Austria Austria
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1759591
Xandr 15265739
Google DV360 784654340
Reach
Households 1.9 M
People 4.1 M
Devices 12.2 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1759592
Xandr 15265741
Google DV360 784654343
Reach
Households 791 K
People 1.7 M
Devices 5 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1759593
Xandr 15265759
Google DV360 786986322
Reach
Households 819 K
People 1.7 M
Devices 5.2 M

Neighbourhood Type

Austria Austria
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1759568
Xandr 15264435
Google DV360 786986145
Reach
Households 733 K
People 1.5 M
Devices 4.6 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1759569
Xandr 15264470
Google DV360 784984144
Reach
Households 1.2 M
People 2.5 M
Devices 7.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1759570
Xandr 15264493
Google DV360 784984270
Reach
Households 1 M
People 2.2 M
Devices 6.5 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1759571
Xandr 15264535
Google DV360 784984318
Reach
Households 857 K
People 1.8 M
Devices 5.4 M

Building Age

Austria Austria
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1759581
Xandr 15265732
Google DV360 784984243
Reach
Households 610 K
People 1.3 M
Devices 3.8 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1759582
Xandr 15265734
Google DV360 786986154
Reach
Households 1.4 M
People 3 M
Devices 9.1 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1759583
Xandr 15265735
Google DV360 786986265
Reach
Households 1.6 M
People 3.4 M
Devices 10.1 M

Living Space M2

Austria Austria
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1759584
Xandr 15265736
Google DV360 1009892515
Reach
Households 1.5 M
People 3.2 M
Devices 9.5 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1759585
Xandr 15265737
Google DV360 1009893073
Reach
Households 1.5 M
People 3.2 M
Devices 9.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1759586
Xandr 15265738
Google DV360 962279997
Reach
Households 749 K
People 1.6 M
Devices 4.7 M

Business Audience

Austria Austria
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1759596
Xandr 17046921
Google DV360 784983841
Reach
Companies 114 K
People 240 K
Devices 720 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1759597
Xandr 17046922
Google DV360 784983919
Reach
Companies 34 K
People 72 K
Devices 216 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1759598
Xandr 17046929
Google DV360 784983085
Reach
Companies 8 K
People 16 K
Devices 48 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Austria Austria
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1759600
Xandr Use Composition
Google DV360 860511236
Reach
Households 150 K
People 314 K
Devices 943 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1759601
Xandr Use Composition
Google DV360 843503307
Reach
Households 303 K
People 636 K
Devices 1.9 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1759602
Xandr Use Composition
Google DV360 860632324
Reach
Households 371 K
People 780 K
Devices 2.3 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1759603
Xandr Use Composition
Google DV360 860632330
Reach
Households 425 K
People 892 K
Devices 2.7 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1759604
Xandr Use Composition
Google DV360 862051917
Reach
Households 387 K
People 812 K
Devices 2.4 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1759605
Xandr Use Composition
Google DV360 862051923
Reach
Households 424 K
People 891 K
Devices 2.7 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1759606
Xandr Use Composition
Google DV360 862051935
Reach
Households 309 K
People 648 K
Devices 1.9 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1759607
Xandr Use Composition
Google DV360 860631565
Reach
Households 394 K
People 827 K
Devices 2.5 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1760112
Xandr Use Composition
Google DV360 860632378
Reach
Households 263 K
People 551 K
Devices 1.7 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1760157
Xandr Use Composition
Google DV360 862051968
Reach
Households 118 K
People 248 K
Devices 744 K

Car Services

Austria Austria
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1760158
Xandr Use Composition
Google DV360 860632381
Reach
Households 542 K
People 1.1 M
Devices 3.4 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1759598
Xandr Use Composition
Google DV360 860632384
Reach
Households 550 K
People 1.2 M
Devices 3.5 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1759598
Xandr Use Composition
Google DV360 860632387
Reach
Households 556 K
People 1.2 M
Devices 3.5 M

Banking / Financing

Austria Austria
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1760113
Xandr Use Composition
Google DV360 862051986
Reach
Households 400 K
People 840 K
Devices 2.5 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1760114
Xandr Use Composition
Google DV360 860632390
Reach
Households 482 K
People 1 M
Devices 3 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1760115
Xandr Use Composition
Google DV360 860632351
Reach
Households 433 K
People 909 K
Devices 2.7 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1760160
Xandr Use Composition
Google DV360 860513705
Reach
Households 316 K
People 663 K
Devices 2 M
Composition
Household Income A,B
Availability (DSP)
Adform 1760162
Xandr Use Composition
Google DV360 860513720
Reach
Households 381 K
People 799 K
Devices 2.4 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1760163
Xandr Use Composition
Google DV360 860632354
Reach
Households 335 K
People 702 K
Devices 2.1 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1760164
Xandr Use Composition
Google DV360 860513723
Reach
Households 78 K
People 164 K
Devices 492 K

Insurance

Austria Austria
Composition
Cars B,C
Availability (DSP)
Adform 1760116
Xandr Use Composition
Google DV360 860632399
Reach
Households 560 K
People 1.2 M
Devices 3.5 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1760117
Xandr Use Composition
Google DV360 860632357
Reach
Households 1.2 M
People 2.5 M
Devices 7.4 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1760118
Xandr Use Composition
Google DV360 860513744
Reach
Households 647 K
People 1.4 M
Devices 4.1 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1760119
Xandr Use Composition
Google DV360 860632414
Reach
Households 509 K
People 1.1 M
Devices 3.2 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1760165
Xandr Use Composition
Google DV360 860632408
Reach
Households 563 K
People 1.2 M
Devices 3.6 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1760166
Xandr Use Composition
Google DV360 860513765
Reach
Households 610 K
People 1.3 M
Devices 3.8 M

Real Estate Trading

Austria Austria
Composition
Lifecycle A,B
Availability (DSP)
Adform 1760120
Xandr Use Composition
Google DV360 860513753
Reach
Households 400 K
People 841 K
Devices 2.5 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1760121
Xandr Use Composition
Google DV360 862052028
Reach
Households 333 K
People 700 K
Devices 2.1 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1760122
Xandr Use Composition
Google DV360 862052010
Reach
Households 648 K
People 1.4 M
Devices 4.1 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1760123
Xandr Use Composition
Google DV360 862052034
Reach
Households 475 K
People 997 K
Devices 3 M

Home Renovation

Austria Austria
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1760167
Xandr Use Composition
Google DV360 860513714
Reach
Households 618 K
People 1.3 M
Devices 3.9 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1760168
Xandr Use Composition
Google DV360 862052040
Reach
Households 379 K
People 797 K
Devices 2.4 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1760169
Xandr Use Composition
Google DV360 862052013
Reach
Households 402 K
People 843 K
Devices 2.5 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1760170
Xandr Use Composition
Google DV360 860513795
Reach
Households 389 K
People 816 K
Devices 2.4 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1760171
Xandr Use Composition
Google DV360 862052016
Reach
Households 343 K
People 720 K
Devices 2.2 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1760172
Xandr Use Composition
Google DV360 860513717
Reach
Households 448 K
People 941 K
Devices 2.8 M

Restaurants

Austria Austria
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1760124
Xandr Use Composition
Google DV360 860632447
Reach
Households 410 K
People 861 K
Devices 2.6 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1760125
Xandr Use Composition
Google DV360 860513816
Reach
Households 517 K
People 1.1 M
Devices 3.3 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1760173
Xandr Use Composition
Google DV360 860632456
Reach
Households 991 K
People 2.1 M
Devices 6.2 M

Telecommunication

Austria Austria
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1760126
Xandr Use Composition
Google DV360 860513810
Reach
Households 679 K
People 1.4 M
Devices 4.3 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1760127
Xandr Use Composition
Google DV360 860513813
Reach
Households 679 K
People 1.4 M
Devices 4.3 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1760128
Xandr Use Composition
Google DV360 862052043
Reach
Households 482 K
People 1 M
Devices 3 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1760129
Xandr Use Composition
Google DV360 860513822
Reach
Households 487 K
People 1 M
Devices 3.1 M

Children Articles

Austria Austria
Composition
Children B,C
Availability (DSP)
Adform 1760130
Xandr Use Composition
Google DV360 860513825
Reach
Households 679 K
People 1.4 M
Devices 4.3 M

Culture & Entertainment

Austria Austria
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1760131
Xandr Use Composition
Google DV360 860513780
Reach
Households 440 K
People 925 K
Devices 2.8 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1761102
Xandr Use Composition
Google DV360 860632495
Reach
Households 391 K
People 820 K
Devices 2.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1760132
Xandr Use Composition
Google DV360 860632480
Reach
Households 400 K
People 841 K
Devices 2.5 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1760174
Xandr Use Composition
Google DV360 860632519
Reach
Households 455 K
People 955 K
Devices 2.9 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1760175
Xandr Use Composition
Google DV360 860632522
Reach
Households 457 K
People 960 K
Devices 2.9 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1760176
Xandr Use Composition
Google DV360 860632525
Reach
Households 570 K
People 1.2 M
Devices 3.6 M

Travel & Vacation

Austria Austria
Composition
Tech Level B,C
Availability (DSP)
Adform 1760133
Xandr Use Composition
Google DV360 860632498
Reach
Households 722 K
People 1.5 M
Devices 4.5 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1760133
Xandr Use Composition
Google DV360 860632531
Reach
Households 347 K
People 728 K
Devices 2.2 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1760135
Xandr Use Composition
Google DV360 860632537
Reach
Households 375 K
People 787 K
Devices 2.4 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1760177
Xandr Use Composition
Google DV360 862052076
Reach
Households 343 K
People 721 K
Devices 2.2 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1760137
Xandr Use Composition
Google DV360 862052085
Reach
Households 312 K
People 654 K
Devices 2 M
Composition
Household Income D,E
Availability (DSP)
Adform 1760138
Xandr Use Composition
Google DV360 860632549
Reach
Households 472 K
People 992 K
Devices 3 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1760136
Xandr Use Composition
Google DV360 860632555
Reach
Households 343 K
People 720 K
Devices 2.2 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1760178
Xandr Use Composition
Google DV360 860513870
Reach
Households 411 K
People 863 K
Devices 2.6 M

Computer Games

Austria Austria
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1760140
Xandr Use Composition
Google DV360 860513873
Reach
Households 442 K
People 929 K
Devices 2.8 M

Betting Online

Austria Austria
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1760156
Xandr Use Composition
Google DV360 862052091
Reach
Households 610 K
People 1.3 M
Devices 3.8 M

Electronics

Austria Austria
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1760141
Xandr Use Composition
Google DV360 860513876
Reach
Households 551 K
People 1.2 M
Devices 3.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1761103
Xandr Use Composition
Google DV360 862052094
Reach
Households 640 K
People 1.3 M
Devices 4 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1761104
Xandr Use Composition
Google DV360 860513738
Reach
Households 648 K
People 1.4 M
Devices 4.1 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1761130
Xandr Use Composition
Google DV360 862052100
Reach
Households 439 K
People 922 K
Devices 2.8 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1761132
Xandr Use Composition
Google DV360 862052142
Reach
Households 876 K
People 1.8 M
Devices 5.5 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1761133
Xandr Use Composition
Google DV360 860513879
Reach
Households 432 K
People 907 K
Devices 2.7 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1761134
Xandr Use Composition
Google DV360 862052151
Reach
Households 575 K
People 1.2 M
Devices 3.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1761135
Xandr Use Composition
Google DV360 860513894
Reach
Households 432 K
People 907 K
Devices 2.7 M

Fast-Moving Consumer Good (FMCG)

Austria Austria
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1760142
Xandr Use Composition
Google DV360 862052160
Reach
Households 548 K
People 1.2 M
Devices 3.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1760143
Xandr Use Composition
Google DV360 860513903
Reach
Households 407 K
People 855 K
Devices 2.6 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1760144
Xandr Use Composition
Google DV360 860513906
Reach
Households 543 K
People 1.1 M
Devices 3.4 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1760145
Xandr Use Composition
Google DV360 862052172
Reach
Households 508 K
People 1.1 M
Devices 3.2 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1760146
Xandr Use Composition
Google DV360 860513915
Reach
Households 378 K
People 794 K
Devices 2.4 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1760179