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Why Digiseg

Traditional audience segmentation is a challenge. Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data does not scale.

Digiseg is the solution

Scalable, stable audience data using a highly predictive identifier… the household.

Digiseg segments entire countries into neighborhoods with a minimum of 100–500 households, then layers on data about income, life stage, car ownership, and more.

Tracking free: No cookies. No UIDs. No MAIDs.

map with household data information

Advantages of Digiseg Audiences

Scale

Recognize up to 80% of all impressions

Cross-channel

CTV, audio, mobile web, in-app

Segment anonymous audiences​

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Audience discovery for the post-cookie world.

Profile your most valuable events: sales, registrations, downloads. Then target those profiles using the same taxonomy. Or measure your campaigns: who is exposed, who is clicking. Optimize campaign performance and deliver reporting that has an impact.

Measure. Target. Optmize.

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

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