Digiseg’s Tracking-free Technology Takes Home Prestigious Award

Published November 22, 2024

We are thrilled to share that Digiseg has been awarded Best Use of Measurement at The Wires 2024!

Among a highly competitive field of eight exceptional finalists, our case with Mad About Digital and Electric Castle stood out, earning recognition for its innovative approach to post-cookie audience measurement. This award celebrates the power of dynamic, privacy-centric data in reshaping digital advertising.

The category included some of the biggest names in the industry, representing prestigious brands and agencies. Being acknowledged alongside such inspiring peers is a testament to the groundbreaking work being done by our team and partners.

A heartfelt thank you to Mad About Digital and Electric Castle for their invaluable collaboration, and to the judges for recognizing the impact of our work.

This award affirm that a privacy-first approach to audience measurement isn’t just possible—it’s effective. We’re excited to continue refining our tools and providing marketers with actionable insights that drive real results.

First, read the award winning case and then check out the platform that took home the award – The Digiseg Insights Platform.

The Wires 2024, Exchange Wire, One Marylebone, London, 7Nov2024, Photographer Bronac McNeill

 

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