Insights Platform

Leave legacy measurement behind

Digiseg’s Insights platform transforms your advertising campaigns with real-time audience insights and reveals the household profile of who engages with your website’s top content, all without personal data or cookies. Easier, faster, and more cost-effective than a panel.

Improve 
Decision-Making

Confidently steer your marketing strategy. Leverage data to make informed decisions on channel selection, messaging, planning, and audience targeting.

Measure Campaigns

Optimize campaigns in-flight for any format: CTV, audio, in-in-app, display and video. Fine-tune targeting, adjust messaging, and respond swiftly to performance metrics, ensuring every campaign delivers stronger outcomes.

Measure Websites

Gain a deep understanding of who your customers are beyond bounce rate and clicks. Use detailed demographic insights to create targeted strategies that resonate with your audience, driving better engagement and conversions.

Unlock Audience Insights—Fast and Free

Create a free account and start your first study at no cost. Quickly gain deep audience insights with our easy-to-use platform.

Real-time Reporting & Analysis

Audience Demographics

Insights into key household characteristics like income, savings, number of cars, home ownership, tech level and more.

Benchmarking

Compare audience profiles against the Average Internet Population to evaluate campaing performance or visitor profile.

Frequency Reporting ​

Optimize engagement by understanding content exposure frequency.

Daypart Insights

Maximizes ad effectiveness by knowing when audiences are active.

Report Sharing

Easily share reports, personalized with client logos and branding.

API Enabled
Securely manage and control access to your Digiseg data. Generate, update, and revoke API keys to ensure only authorized users and systems can access your audience insights, all while integrating seamlessly with your existing tools.

Create your first audience study today. It’s easy and it’s free!

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for