Household targeting and
measurement for the post-cookie world.

Audience segmentation using traditional methods is a challenge.

Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data lacks scale. Digiseg solves this with scalable, stable audience data using a highly predictive identifier… the household. 

How is Digiseg different?


Recognize up to 80% of all impressions


CTV, audio, mobile web, in-app

Segment anonymous audiences

Safari, Firefox & incognito Chrome


Truly private, no PII/personal data

Target where buying decisions are made: the household.

Digiseg segments entire countries into 100-500 household neighborhoods, layering on statistical data about home type, life stage, household income and more.­

Digiseg does not use cookies or any other
­deterministic identifiers, UUIDs, MAIDs etc. 

Succeed with Digiseg

Xaxis logo

Household demographics deliver lower CPL than Zip code targeting



Decrease in ​Cost per qualified visitor


Decrease in CPL

bmw logo

CTV targeting at scale increases BMW purchase intent



Increased Search


More conversions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for