Household targeting and
the post-cookie world.
Audience segmentation using traditional methods is a challenge.
Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data lacks scale. Digiseg solves this with scalable, stable audience data using a highly predictive identifier… the household.
How is Digiseg different?
Target where buying decisions are made: the household.
Digiseg segments entire countries into 100-500 household neighborhoods, layering on statistical data about home type, life stage, household income and more.
deterministic identifiers, UUIDs, MAIDs etc.