Household targeting and
measurement for the post-cookie world.

Audience segmentation using traditional methods is a challenge.

Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data lacks scale. Digiseg solves this with scalable, stable audience data using a highly predictive identifier… the household. 

How is Digiseg different?

Scale

Recognize up to 80% of all impressions

Cross-channel

CTV, audio, mobile web, in-app

Segment anonymous audiences

Safari, Firefox & incognito Chrome

Tracking-free

Truly private, no PII/personal data

Target where buying decisions are made: the household.

Digiseg segments entire countries into 100-500 household neighborhoods, layering on statistical data about home type, life stage, household income and more.­

Digiseg does not use cookies or any other
­deterministic identifiers, UUIDs, MAIDs etc. 

Succeed with Digiseg

Household demographics deliver lower CPL than Zip code targeting

Results

-79%

Decrease in ​Cost per qualified visitor

-72%

Decrease in CPL

CTV targeting at scale increases BMW purchase intent

Results

30%

Increased Search

20%

More conversions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign