Scale
Recognize up to 80% of all impressions
Cross-channel
CTV, audio, mobile web, in-app
Segment anonymous audiences
Safari, Firefox & incognito Chrome
Tracking-free
Truly private, no PII/personal data
Household targeting and
measurement for
the post-cookie world.
Audience segmentation using traditional methods is a challenge.
Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data lacks scale. Digiseg solves this with scalable, stable audience data using a highly predictive identifier… the household.
How is Digiseg different?
Target where buying decisions are made: the household.
Digiseg segments entire countries into 100-500 household neighborhoods, layering on statistical data about home type, life stage, household income and more.
Digiseg does not use cookies or any other
deterministic identifiers, UUIDs, MAIDs etc.
Succeed with Digiseg
Household demographics deliver lower CPL than Zip code targeting
Results
-79%
Decrease in Cost per qualified visitor
-72%
Decrease in CPL
CTV targeting at scale increases BMW purchase intent
Results
30%
Increased Search
20%
More conversions