Household targeting and
measurement for the post-cookie world.

Audience segmentation using traditional methods is a challenge.

Behavioral data is flawed. Intent signals are unstable and inaccurate. Deterministic, 1st party data lacks scale. Digiseg solves this with scalable, stable audience data using a highly predictive identifier… the household. 

How is Digiseg different?


Recognize up to 80% of all impressions


CTV, audio, mobile web, in-app

Segment anonymous audiences

Safari, Firefox & incognito Chrome


Truly private, no PII/personal data

Target where buying decisions are made: the household.

Digiseg segments entire countries into 100-500 household neighborhoods, layering on statistical data about home type, life stage, household income and more.­

Digiseg does not use cookies or any other
­deterministic identifiers, UUIDs, MAIDs etc. 

Succeed with Digiseg

Household demographics deliver lower CPL than Zip code targeting



Decrease in ​Cost per qualified visitor


Decrease in CPL

CTV targeting at scale increases BMW purchase intent



Increased Search


More conversions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

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We're ready to find the audience just for your campaign