Campaign Goal

New subscriptions

The Challenge

The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies and TV series.

To benefit from this change in behavior, a media company needed to promote its subscription streaming service.

The Solution

Our research revealed that VOD is preferred by younger, more tech-savvy audiences who live in urban areas. Because there is a fixed monthly cost affluent households were key targets.

The Results

The outcome was a textbook success through the entire funnel.
CTR 0.47%
13% lift in subscriptions