Lift in Subscriptions for streaming service



Lift in Subscriptions



Campaign Goal

New subscriptions

The Challenge

The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies and TV series.

To benefit from this change in behavior, a media company needed to promote its subscription streaming service.

The Solution

Our research revealed that VOD is preferred by younger, more tech-savvy audiences who live in urban areas. Because there is a fixed monthly cost affluent households were key targets.

The Results

The outcome was a textbook success through the entire funnel.
CTR 0.47%
13% lift in subscriptions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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