Lift in Subscriptions for streaming service

Result

13%

Lift in Subscriptions

0.47%

CTR

Campaign Goal

New subscriptions

The Challenge

The pandemic radically changed the video consumption habits of millions of viewers. Rather than watching regular TV channels and shows, viewers are binge-watching movies and TV series.

To benefit from this change in behavior, a media company needed to promote its subscription streaming service.

The Solution

Our research revealed that VOD is preferred by younger, more tech-savvy audiences who live in urban areas. Because there is a fixed monthly cost affluent households were key targets.

The Results

The outcome was a textbook success through the entire funnel.
CTR 0.47%
13% lift in subscriptions

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign