Promote a popular international multiplayer game title and drive registrations.
User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments.
Tapping into our previous experience with gaming campaigns, the Digiseg target line items focused on households with multiple devices and spend a lot of time using them.
Digiseg was able to cap the CPM at a price 33% lower than their average and without compromising results. Digiseg targeting also delivered 40% more sign-ups than competitive line items.
- 33% Lower CPM
- 40% More Sign-ups