Leveling up user acquisition - 40% lift in registrations

Leveling up user acquisition – 40% lift in registrations

4.92M

Impressions

0.51%

CTR

40%

Increase Sign-ups

Campaign Goal

Promote a popular international multiplayer game title and drive registrations.

The Challenge

User acquisition campaigns for online games tend to be costly because there is a lot of conception for inventory. Gaming also overlaps with other tech and electronics segments.

The Solution

Tapping into our previous experience with gaming campaigns, the Digiseg target line items focused on households with multiple devices and spend a lot of time using them.

The Results

Digiseg was able to cap the CPM at a price 33% lower than their average and without compromising results. Digiseg targeting also delivered 40% more sign-ups than competitive line items.

33% Lower CPM
40% More Sign-ups